My approach combines UX craft excellence, team leadership and holistic product strategy. Through design and research, I help align teams toward intended outcomes that balance ideal experiences and business needs. Others have described my approach as proactive, supportive, and effective in fostering growth, transparency, and learning.
I've scaled products from ideation to launch, reaching over 10 million mobile installs, created experiences that impact more than 2 million merchants daily, and led distributed teams that contributed to driving over $100 million in MRR.
